Own your life. Own an ISI®.
best gym franchise


Learn more about franchising with us by filling out the form below.

    Our Story

    In 2011, our Founder, Adam Rice opened his first facility in Myrtle Beach, SC. Adam selected the name ISI® Elite Training based on Proverbs 27:17: "Iron sharpens iron, as one man sharpens another." He took this philosophy to his business and created an aligned community where like-minded people inspire, motivate and hold each other accountable to achieve their desired results.

    Adam opened a second location in 2015, third and fourth locations followed in 2016 and the fifth location opened in 2018. Adam opened his first proof of concept (outside the Myrtle Beach area) in early 2019 in Fort Mill, SC a suburb of Charlotte, NC and refined the model before awarding franchises to qualified partners.

    Our first franchise opened in late 2019 and we have a number of outlets scheduled to open in early 2020.

    WHY ISI®?

    • Strong financial performance and unit economics
    • Low staffing overhead and turnover
    • In house digital marketing & content creation team
    • Proprietary pre-sales training and process
    • Low maintenance equipment package
    • Recurring revenue model
    • Industry high retention rates
    • Innovative technology suite and operating system

    Why Franchise?

    Franchise Partners receive turn-key support to ensure a successful opening. Our dedicated teams will assist you with:

    • Finding an ideal location
    • Negotiating the LOI, CAD, design of your new studio
    • Oversight of your construction process
    • Recruitment & Training
    • Pre-sales process allowing you to open with members and RECURRING REVENUE
    • Technology Assistance
    • In-depth franchise and coach training
    • Digital content and marketing plan for your location

    Our Training

    ISI® Elite Training sessions are led by energetic and certified coaches. Each workout takes members through a fast-paced Athletic Based Training (ABT) session, burning up to 1,000 calories in 50 minutes. Our training program builds self-confidence, increases muscular strength and endurance, burns fat and improves flexibility for all fitness levels.


    • fitness franchise cost

      Investment Range

      $295,550 - $495,250

    • buy a fitness franchise

      Franchise Fee


    • gym franchise



    • owning a gym franchise

      Fitness Industry

      $32.3 Billion

    • gym franchise for sale

      Net Worth Requirements


    • Investment Icon

      Liquid Requirements


    fitness franchise for sale


    fastest growing fitness franchises


    gym franchise cost


    Franchise Awarding Process

    • 1
      top fitness franchises

      Brand Introduction Call

      Brand Overview, Support, Owner's Role, Investment, and Financial Representations

    • 2
      fitness studio franchise

      FDD Review Call

      FDD Delivered and Review Call

    • 3
      fitness franchise business

      Business Overview Call

      Grand Opening, Marketing, Training, Software, Ongoing Support

    • 4
      top gym franchises

      Validation Calls

      Talk with Existing Franchise Partners and Executive Team

    • 5
      fitness training business

      Confirmation Day at Headquarters

      Meet The HQ Team, Take A Session, and Facility Tours

    • 6
      gym franchise opportunities

      Welcome To IRONNATION!

      Sign Your Franchise Agreement at Confirmation Day!