ISI Elite Training Marks Record Quarter Since Inception

CHARLOTTE, N.C., Oct. 19, 2021 /PRNewswire/ — ISI® Elite Training, one of the nation’s fastest growing boutique fitness concepts built on athletic-based-training (ABT), today released the brand’s Q3 report. Despite the COVID-19 pandemic and related variant spikes, ISI Elite Training’s quarterly report demonstrates the continued growth of boutique fitness concepts within the overall health and fitness industry.

ISI Elite Training’s Q3 report resulted in a record quarter system wide growth across the board. The boutique franchise fitness brand reported a record average facility sales growth (AUV) of 53 percent from this time last year, while seeing a 27 percent increase in sales quarter-over-quarter through the first three quarters of 2021 (total sales includes memberships, retail, supplements, and other in-gym consumables). As a brand, ISI Elite Training has seen 103 percent YOY growth in membership, with two locations, Tega Cay, SC and John’s Island, SC, opening on day one with more than 200 memberships sold.

“We are super pumped with how our brand is being embraced by communities across the nation,” said Adam Rice, CEO, ISI Elite Training. “Many of our Franchise Partners were longtime members and have embraced our style of community-based ABT training into their daily lives. This level of commitment toward health and fitness is not just about working out or eating healthy, but adopting a mindset found in team sports that builds confidence, character, and challenges each member to be better than they were the day before.”isi desk boutique fitness

Growth never slows

ISI Elite Training continues its momentum into Q4 and into next year targeting 100 total locations by the end of 2022. At this time last year, ISI Elite Training had awarded 17 franchises in four states. Today, the brand reports 62 awarded franchises in nine states, including Florida, Texas, Tennessee, California and a seven-store deal in Scottsdale, Arizona.

“What makes ISI Elite Training unique is the multi-tier benefits of our workout regime,” said Rice. “Not only are our members getting a structured, functional strength and cardio workout, they are connecting with others where they continue to build confidence and install a level of accountability toward overall health and wellness practices.”

To get more people engaged in taking control of their personal health and fitness, ISI Elite Training created the IRON 45 Challenge, offering a special membership offer of 45 days for $99 that challenges members with an element of accountability, nutrition goals, and mental agility and toughness. IRON45 attracted more than 2,000 participants, with more than 650 being first time members.

The Growth of Boutique Fitness Concepts

Starting in the early 2000s, boutique fitness centers grew aggressively and continued to build momentum. People now had many choices to select the type of fitness regimen they wanted. Through this growth, many boutique fitness concepts launched in regions across the nation. According to the Global Health & Fitness Association, boutique fitness memberships expanded 121 percent from 2013 to 2018. Although started from a smaller base, boutique fitness concepts comprise nearly 35 percent of total revenue within the larger fitness industry category.

Learn more about ISI Elite Training franchising opportunities or how you can get involved in Athletic-Based Training.

About ISI Elite Training

In 2011, ISI Elite Training Founder, Adam Rice opened his first facility in Myrtle Beach, South Carolina. Adam selected the name ISI® Elite Training based on Proverbs 27:17: “Iron Sharpens Iron, as one person sharpens another.” In 2019, ISI Elite Training opened its successful boutique gym concept to franchising built on a philosophy of community alignment where like-minded people inspire, motivate, and hold each other accountable to achieve their desired results. ISI Elite training sessions are led by energetic and nationally certified coaches. Each workout takes members through a fast-paced Athletic Based Training (ABT) session, burning up to 1,000 calories in 50 minutes. ISI Elite training programs build self-confidence, increase muscular strength and endurance, burn fat, and improve flexibility for all fitness levels.

If you’re ready to learn more about the ISI Elite Training franchise opportunity, fill out our form here. One of our franchise team members will be in touch to start a conversation!

ISI® Elite Training Named Top New and Emerging Franchise

Fast-growing boutique fitness franchise is included on prestigious annual list of best-bet investments

ISI® Elite Training, one of the nation’s fastest-growing boutique fitness concepts built on athletic-based training (ABT) was recognized as one of the Top New and Emerging Franchises in 2022 in the April/May issue of Entrepreneur magazine. The ranking highlights the newest and hottest companies that have begun offering franchise opportunities since 2017. ISI® Elite Training ranked 138 of the top companies that have been in franchising for five years or less.

“We are thrilled and proud to be recognized by Entrepreneur Magazine as a Top New and Emerging Franchise Brand,” says Adam Rice, CEO, ISI® Elite Training. “Cities across the nation are embracing our community-focused ABT fitness model as people look to re-engage with in their neighborhoods, take a preventative stand toward their health and wellness, while committing to a team-style workout.”

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Year over year growth

In its year-over-year (YOY) report, ISI® Elite Training reported a 12% growth in AUV as of Q1 2022 and 16% growth in Same Facility Sales (SFS) as of Q1 2022. Additionally, ISI® Elite Training’s Charlotte-based headquarters team doubled as franchise inquiries and discovery days experienced a surge in operations. The ABT fitness brand is slated to open an additional 12 franchise locations in Q2 2022 alone.

The Top New and Emerging Franchises ranking is based on information submitted to Entrepreneur for its annual Franchise 500® and is part of the brand’s continuing effort to best understand and evaluate the ever-changing franchise marketplace. To qualify for inclusion on the 2022 list, companies featured have been offering a franchise model for five years or fewer and were assessed across multiple data points, including unit growth, start-up costs and fees, training and support, the parent company’s financial stability, and brand strength.

“Entrepreneur’s Top New and Emerging List not only highlights some of the hottest companies in the franchise business, but underscores that creativity and innovation are alive and well in 2022,” said Entrepreneur Senior Vice President of Franchising Liane Caruso. “Each year, approximately 300 brands begin franchising their concepts, showcasing the incredible diversity, opportunity, and accessibility that exists for today’s entrepreneur.”

ISI® Elite grew its membership base across its 16 open locations by 133 percent compared to previous years in operation. New store locations, such as Tega Cay and John’s Island, SC, opened with more than 250 memberships sold. Across each of its locations, ISI® Elite also reports a nearly 12% percent increase in facility sales growth (AUV). Retail channels in each ISI® Elite Training location increased more than 69 percent from last year.

Download the Franchise Report

Every so often a brand comes along that changes everything, that raises the bar, and becomes a part of the fabric of American culture. In the $22 billion boutique fitness industry, that brand is ISI® Elite Training.

Continuing its momentum into 2022, ISI® Elite Training targets 65 total locations by year’s end. In Q1/2022, the rising brand reported 73 awarded franchises, signing six in January 2022 alone, and are now in twelve states, including Florida, Tennessee, California, North and South Carolina, Georgia, Indiana, Maryland, Virginia, and a six-store deal in Scottsdale, Arizona. In April, Apex, NC and Concord, NC opened their doors with Rock Hill, SC; Lexington, SC; Greensboro, NC; Miami, FL; Nashville, TN; and Folsom, CA to follow shortly.

The three main drivers of ISI® Elite Training’s growth is its community-focused approach, athletic-based training (ABT) model, and quarterly challenges, accounting for nearly 300 percent of the fitness concept’s year-over-year growth. Athletic-based training engages a sense of “team sports” where everyone contributes to the collective momentum of the workout. It instills accountability to everyone involved in the workout, while empowering personal growth and exceeding fitness benchmarks.

Ready to own your life?

To learn more about the ISI® Elite Training franchise opportunity, click here to fill out an inquiry form and start a conversation. We can’t wait to hear from you!

ISI® Elite Training Franchise Opens in Apex, North Carolina

Rising boutique fitness franchise signals continued growth, with first corporate-owned location in North Carolina

ISI® Elite Training, one of the nation’s fastest-growing boutique fitness concepts built on athletic-based training (ABT), announced today the opening of its newest North Carolina location, ISI Apex. The new ABT-model fitness concept is owned and operated by ISI® Elite Training’s CEO, Adam Rice. This is the brand’s first location in the Raleigh market, with regional openings scheduled for Concord, NC; Greensboro, NC; Rock Hill, SC and Lexington, SC within the next few weeks.

The rapid growth of ISI® Elite Training’s unique model has been rising since the brand started franchising just a few years ago. It continued to open locations during the COVID-19 pandemic, and is on track to open 65 new locations throughout the U.S. by 2023. In its year-over-year (YOY) report, ISI® Elite Training reported a 12% growth in AUV as of Q1 2022 and 16% growth in Same Facility Sales (SFS) as of Q1 2022. Additionally, ISI® Elite Training’s Charlotte-based headquarters team doubled as franchise inquiries and discovery days experienced a surge in operations. The ABT fitness brand is slated to open an additional 12 franchise locations in Q2 2022 alone.

Recently, the community-based, ABT-modeled fitness concept was recognized as one of the Top New and Emerging Franchises in 2022 in the April/May issue of Entrepreneur magazine. The ranking highlights the newest and hottest companies that have begun offering franchise opportunities since 2017. ISI® Elite Training ranked 138 of the top companies that have been in franchising for five years or less.

New fitness option in North Carolina

“We are thrilled and proud to open Apex and serve another community with our unique workout model, designed to bring people together through a team workout model while focusing on each individual’s personal fitness goals,” says Adam Rice, CEO of ISI® Elite Training. “Cities across the nation embrace our community-focused ABT fitness model as people look to re-engage within their neighborhoods while taking a preventative approach toward their overall health and wellness. The benefits gained and built-in accountability to each other through a team model workout is a recurring theme of why our members are surpassing fitness goals and creating new ones.”

In 2021, ISI® Elite grew its membership base across its 16 open locations by 133 percent compared to previous years in operation. New store locations, such as Tega Cay and John’s Island, SC, opened with more than 250 memberships sold. Across each of its locations, ISI® Elite also reports a nearly 12% percent increase in facility sales growth (AUV). Retail channels in each ISI® Elite Training location increased more than 69 percent from last year.

Download the Franchise Report

Every so often a brand comes along that changes everything, that raises the bar, and becomes a part of the fabric of American culture. In the $22 billion boutique fitness industry, that brand is ISI® Elite Training.

In Q1/2022, the rising brand reported 73 awarded franchises, signing six in January 2022 alone, and is now in twelve states, including Florida, Tennessee, California, North and South Carolina, Georgia, Indiana, Maryland, Virginia, and a six-store deal in Scottsdale, Arizona. Other locations on track to open in Q2 include Miami, FL; Nashville, TN; and Folsom, CA.

The three main drivers of ISI® Elite Training’s growth is its community-focused approach, athletic-based training (ABT) model, and quarterly challenges, accounting for nearly 300 percent of the fitness concept’s year-over-year growth. Athletic-based training engages a sense of “team sports” where everyone contributes to the collective momentum of the workout. It instills accountability to everyone involved in the workout, while empowering personal growth and exceeding fitness benchmarks.

Ready to own your life?

To learn more about the ISI® Elite Training franchise opportunity, click here to fill out an inquiry form and start a conversation. We can’t wait to hear from you!

ISI® Elite Training Franchise Lands in Nashville, Tennessee

Rising boutique fitness franchise bulks up presence in Music City

ISI® Elite Training, one of the nation’s fastest-growing boutique fitness concepts built on athletic-based training (ABT), announced today its expansion into Nashville, TN. The brand’s newest location is owned and operated by Austin Wyrick, Bo Dickerson and Chris Carpenter. This is the trio’s second ISI® Elite Training location, with the first being Concord, NC, and the first of several new locations planned for the Volunteer State.

Tennessee is expected to grow by 1 million people in the next 20 years, mostly in the Nashville region. New analysis from the University of Tennessee Knoxville shows the state could grow by nearly 1 million people over the next 20 years, with the population reaching 7.87 million by 2040. Nashville’s growth is ignited by a thriving healthcare and music industry. It is viewed as favorable for start-ups and new business growth. The Nashville launch follows a rapid growth plan that executed the opening of several new locations in North and South Carolina in the past few weeks.

Boutique Fitness for Music City

“We are thrilled to welcome Austin, Bo and Chris into the ISI® Elite Training family,” says Adam Rice, CEO of ISI® Elite Training. “Nashville is a thriving city of health-minded people seeking more community involvement to balance their health and fitness regimens. ISI® Elite Training’s community focused ABT fitness model connects people within their communities while taking a preventative approach to their overall health and wellness. We are excited to welcome the people of Nashville to our unique fitness model concept.”

The rapid growth of ISI® Elite Training’s model has been rising since the brand started franchising just a few years ago. It continued to open locations during the COVID-19 pandemic, and is on track to open 65 new locations throughout the U.S. by 2023.

Recently, the community-based, ABT-modeled fitness concept was recognized as one of the Top New and Emerging Franchises in 2022 in the April/May issue of Entrepreneur magazine. The ranking highlights the newest and hottest companies that have begun offering franchise opportunities since 2017. ISI® Elite Training ranked 138 of the top companies that have been in franchising for five years or less.

Download the Franchise Report

Every so often a brand comes along that changes everything, that raises the bar, and becomes a part of the fabric of American culture. In the $22 billion boutique fitness industry, that brand is ISI® Elite Training.

To date, the rising brand reports 80 awarded franchises, signing six in January 2022 alone, and is now in twelve states, including Florida, Tennessee, California, North and South Carolina, Georgia, Indiana, Maryland, Virginia, and a six-store deal in Scottsdale, Arizona. Other locations on track to open in Q2 include Miami, FL, Folsom, CA, and Noblesville, IN.

Ready to own your life?

To learn more about the ISI® Elite Training franchise opportunity, click here to fill out an inquiry form. One of our dedicated franchise team members will be in touch with a free copy of our Franchise Information Report. We can’t wait to start a conversation with you about your franchise goals and if they can be met by investing in an ISI Elite Training Franchise!

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